Restaurant Associates:
A Culture Of Care
Innovators in culinary, hospitality, and well-being for 75 years.
As we unveil our new CARE logo, we are excited to share the heartfelt journey behind the embodiment of our CARE philosophy. CARE traces back to a series of focus groups conducted across R/A. During these conversations with our associates, one word consistently came forward through our collective ethos: CARE. This was not a coincidence but a testament to the sense of support and compassion that has been interwoven into the fabric of R/A.
Our Culture of CARE is deeply rooted in recognizing and nurturing the bonds that already exist among us. CARE – Connect, Anticipate, Respect, and Exceed – stands as a symbol of our commitment to each other. Embodying our CARE philosophy ensures that we are at our best to offer unparalleled hospitality and memorable experiences to best CARE for our clients and guests.
The design of our new CARE logo is meant to look like an embrace, a representation of the warmth and inclusiveness that defines us. Incorporating the signature R/A green and gold colors, it not only features the letter C for CARE but also embodies the essence of our first acronym, ‘connect’. This logo is more than a symbol; it’s a reminder of our shared commitment to nurturing a Culture of CARE and creating an environment where everyone feels supported and valued. We embody CARE in everything we do. In embracing this new logo, we recommit ourselves to the principles of CARE—cementing our dedication to hospitality excellence in everything we do.
“Our commitment to providing you a safe workplace where you can feel your best is our top priority. Our Culture of CARE has remained constant in guiding everything we do. I encourage all of you to lead with empathy, gratitude, and humility.” — Ed Brown, CEO
Courtney Willis
VP, DEIB & Culture
Diversity, Equity, Inclusion & Belonging
Learn about our specific DEIB programming and events by clicking the images.
APT Program
At R/A, we believe through investing in women culinarians, we can continue to spark a movement of change. In alignment with our Diversity, Equity, Inclusion and Belonging goals, R/A is committed to building a strong pipeline of women leaders to leverage gender diversity for better business results. We had 8 women graduate in 2022, and 13 in 2023.
The APT program provides women frontline associates with culinary knowledge and career advancement. Participants are paired with a Coach as well as their unit Executive Chef to guide them through the program and help them succeed.
Hospitality Heroes
At Restaurant Associates, our mission statement is: Delivering Hospitality Excellence to Premier Clients. We value, respect and care for our associates as much as we do for our guests. Our employee recognition program, Hospitality Heroes, honors outstanding performers who display our core values on a daily basis.
